Ad Sales · Community Platforms
Ad proposals: from a week to 1–2 days
- Pain
- Every custom ad proposal had to be pieced together across data, creative, and copy teams — routinely taking a week to deliver.
- Approach
- The ad team built a shared AI Center on EntryDesk. Agents pull directly from internal data and the asset library to generate the proposal's first draft — people handle only the final judgment calls and fine-tuning.
- Result
- Proposal turnaround dropped from a week to 1–2 days, cutting overall process time by over 80% (figures from public media coverage).